PURPOSE
OUR
Our commitment to building sustainable practices that prioritise people and planet is the cornerstone of everything we do.
Clothing has an innate ability to change how we feel about ourselves. Knowing this, we work in close collaboration to create uniforms that both amplify individuality and bring people together – strengthening the connection between those wearing the clothes and the places they represent.
OUR VALUES
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We are reimagining the classics with uniform that delivers, evolves and moves with the moment. Our pieces are carefully designed and made to tell the diverse, authentic stories of the people and places they represent.
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True sustainability is an ever-present challenge in our industry – but it’s something we deeply believe in and continue to work towards. Our made-to-order approach means every garment we create serves a distinct purpose and minimises the risk of contributing to landfill waste.
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We know the power of good hospitality and uniform is an essential part of that. Our clothes are designed collaboratively to make people feel confident and at ease. Every element is crafted meticulously to be worn effortlessly.
WHY WE WON’T
SAY SUSTAINABLE
As an industry, we have a long way to go when it comes to sustainability. That’s why we are committed to investing both time and resources into exploring and implementing innovative sustainable practices – while never claiming to be something we’re not.
Instead, we strive to hold uniform production to higher standards, for the people who buy the clothing, the people who wear it and the people who produce it. And we pledge to be transparent about our journey; the targets we set, the ones we reach and everything we learn along the way.
RE.DUCE
RE.USE
RE.CYCLE
While total, transparent sustainability is still in the future, we believe we can create change now. Our conscious projects make use of deadstock, vintage fabrics and natural dyes to lessen environmental impact and reduce waste wherever possible.
KOKO VINTAGE
For one of London’s foremost private member’s clubs, we sourced vintage printed shirts from an Italian warehouse. Each was handpicked in collaboration with KOKO’s founder, fitted individually to the wearer and paired with a smart black trouser to anchor the look across the team.
LOCKE DEADSTOCK PROJECT
We collaborated with Locke Hotels, a lifestyle aparthotel brand, to develop a sustainable uniform concept, built on deadstock fabric and local artist collaboration across multiple European properties.
Locke is a lifestyle aparthotel brand with properties across Europe, each one designed to reflect the character of its neighbourhood rather than a single fixed identity. That same thinking shaped our approach to their uniform — not one uniform rolled out across every site, but a concept that could flex, property by property, while holding together as one brand.
THE CONCEPT
Sustainability and local community were the core values the concept was based around. Rather than uniform fabric produced from scratch, we sourced deadstock from sustainable or small independent brands — styles that already existed, taking pressure off businesses sitting on stock they couldn't move, and giving items a second life instead of a landfill ending.
From there, we brought in artists local to each Locke property to rework the deadstock into the uniform pieces themselves — giving every site's uniform its own character, rooted in its own city, while a shared approach held the collection together as one Locke identity.
THE PROCESS
Sourcing. Deadstock identified from sustainable brands such as Pangaia and small independent brands across Europe, chosen for quality and character as much as availability — relieving pressure on the brands supplying it, and putting existing material to work rather than producing new.
Collaboration. Local artists at each property brought in to upcycle the deadstock, reworking it into uniform pieces that speak to their own city and community, while remaining unmistakably Locke.
Production. Managed across multiple properties and markets, keeping quality and identity consistent while allowing each site's uniform to carry its own local signature.
THE RESULT
A uniform concept built on reuse rather than production from scratch — sustainable at its core, and distinct at every property, with each Locke site wearing a uniform shaped by its own local artists and community.
WHITE RABBIT X EVE
We used I AND ME deadstock to create tees for Ember Locke restaurant Eve, embroidered with their logo. For their aprons, we sourced more deadstock fabric from an East London warehouse before sending them to a natural dye house – a process that makes consistency tricky but produces stunning, more eco-friendly results.